PRODUCTS - AGE VERIFICATION

Know who your customer is at all times! Use the BiometricsSolution to take the guessing out of matching the face with the ID card, and take the power of employee discretion away when selling products that may be government controlled.

“No ID, no Sale!” is a motto recently being marketed by the state of Pennsylvania to spread awareness that anyone trying to purchase items that are, in most cases, government-controlled like cigarettes or even alcohol will be carded if the person appears to be of questionable age. However, in some states like Colorado, where the sale of alcohol is managed by independent retailers, the liability of selling to someone who is underage might be higher due to the fact that a retailer can be fined because of an employee indiscretion of selling to a minor, but the retailer can also lose the business license that gives that retailer the right to sell that product for a time period or permanently.

But what if the ID is fake or if an employee “knows the person” and the sale is made to the minor regardless of awareness campaigns or legal regulations?

The BiometricSolution puts more of the responsibility of the customer on the actual customer because through a database-driven system that matches a person’s age with his or her fingerprint, no identity can be falsified. This is ensured by the entering of identification information paired with a biometric identifier – fingerprints- into a database that is controlled data.

Having the information about a perspective customer to your liquor store, cigarette outlet, bar, nightclub or six-pack shop, literally at the customer’s fingertips, can lighten the liability load and help move legal business as usual along a profitable path.

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